Showing 1 - 10 of 116
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...
Persistent link: https://www.econbiz.de/10012462389
We present several empirical facts about trends in marketing investment in the US. We also present estimates of the … private benefits to firms from their advertising and the established academic wisdom for the striking magnitude of marketing …
Persistent link: https://www.econbiz.de/10013334364
We conduct beauty contest experiments, using close to 2,000 subjects to study the facial traits of CEOs. In one experiment we use pairs of photographs and find that subjects rate CEO faces as appearing more "competent" and less "likable" than non-CEO faces. Another experiment matches CEOs from...
Persistent link: https://www.econbiz.de/10012462745
Parochial politics is typically associated with poor leadership and low levels of public good provision. This paper explores the possibility that community involvement in politics need not necessarily worsen governance and, indeed, can be efficiency-enhancing when the context is appropriate....
Persistent link: https://www.econbiz.de/10012464313
What role do hierarchies play with respect to the organization of production and what determines their structure? We develop an equilibrium model of hierarchical organization, then provide empirical evidence using confidential data on thousands of law offices from the 1992 Census of Services....
Persistent link: https://www.econbiz.de/10012468261
We present a simple theory of the quality (competence and honesty) of elected officials. Our theory offers four main insights. Low-quality citizens have a 'comparative advantage' in pursuing elective office, because their market wages are lower than those of high-quality citizens (competence),...
Persistent link: https://www.econbiz.de/10012470186
Many, if not most, personalistic dictatorships end up with a disastrous decision such as Hitler's attack on the Soviet Union, Hirohito's government launching a war against the United States, or Putin's invasion of Ukraine in February 2022. Even if the decision is not ultimately fatal for the...
Persistent link: https://www.econbiz.de/10014250204
The costs of low-carbon energy fell dramatically over the past decade, leading to rapid growth in its deployment. However, many challenges remain to deploy low-carbon energy at a scale necessary to meet net zero carbon emission targets. If net zero goals are to be met, developing complementary...
Persistent link: https://www.econbiz.de/10013361997
We argue in this paper that retailers can strategically position store brands in product space to strengthen their bargaining position when negotiating supply terms with manufacturers of national brands. Using a bargaining framework we model a retailer's decision whether to carry an additional...
Persistent link: https://www.econbiz.de/10012471049
We investigate how firms adapt to trademark protection, an extensively used but underexamined form of IP protection, by exploring a historical precedent: China's trademark law of 1923---an unanticipated and disapproved response to end foreign privileges in China. By exploiting a unique, newly...
Persistent link: https://www.econbiz.de/10012938690