Showing 1 - 10 of 946
This paper examines the importance of income effects in purchase decisions for every-day products by analyzing the effect of gasoline prices on grocery expenditures. Using detailed scanner data from a large grocery chain as well as data from the Consumer Expenditure Survey (CES), we show that...
Persistent link: https://www.econbiz.de/10012465025
typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …
Persistent link: https://www.econbiz.de/10012468432
Investments in brand provide one method for vendors to become known and convince potential customers that vendors will … their commitments can serve a similar function and may undermine investments in brand. This study uses a 13-month panel … whether information use undermines brand. We find that individuals who take up using price comparison sites reduce their …
Persistent link: https://www.econbiz.de/10012468755
suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …
Persistent link: https://www.econbiz.de/10012458372
advertising effects for a brand and substitution effects for authentic products, additionally the effects linger for some years … outweighs the advertising effect for low-end product sales. The positive effect of counterfeits is most pronounced for high-fashion …
Persistent link: https://www.econbiz.de/10012461872
Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …
Persistent link: https://www.econbiz.de/10012510568
We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally-manufactured, craft brands on market structure, an increasingly common phenomenon in CPG industries typically attributed to the emerging generation of adult Millennial consumers. We document...
Persistent link: https://www.econbiz.de/10012496172
Both FMM and Quantile models were estimated. The results from these regressions show that heavy drinkers are more responsive to advertising and less responsive to price than are moderate drinkers. The empirical evidence also supports the assumption that education is a proxy for self-regulation....
Persistent link: https://www.econbiz.de/10012460480
This paper is about the spending choices of youth, with a particular focus on how the demand for cigarettes, alcohol … and marijuana are influenced by changes in the prices of other products. Youth tend to have small incomes and limited …
Persistent link: https://www.econbiz.de/10012466368
This paper describes the wealth accumulation of American youth and relates this behavior to their eventual housing … choices. We develop a data set that links wealth profiles of youth with constant- quality house prices and tenure choice. A … panel data set is compiled for youth age 20-33 for the years 1985 through 1990. We construct wealth profiles for each …
Persistent link: https://www.econbiz.de/10012473819