typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …

Investments in brand provide one method for vendors to become known and convince potential customers that vendors will … their commitments can serve a similar function and may undermine investments in brand. This study uses a 13-month panel … whether information use undermines brand. We find that individuals who take up using price comparison sites reduce their …

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

advertising effects for a brand and substitution effects for authentic products, additionally the effects linger for some years … outweighs the advertising effect for low-end product sales. The positive effect of counterfeits is most pronounced for high-fashion …

Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …

This paper is about the spending choices of youth, with a particular focus on how the demand for cigarettes, alcohol … and marijuana are influenced by changes in the prices of other products. Youth tend to have small incomes and limited …

This paper describes the wealth accumulation of American youth and relates this behavior to their eventual housing … choices. We develop a data set that links wealth profiles of youth with constant- quality house prices and tenure choice. A … panel data set is compiled for youth age 20-33 for the years 1985 through 1990. We construct wealth profiles for each …