Narrow search
Showing 1 - 10 of 628
Cover Image
Foreign Counterfeiting of Status Goods
Grossman, Gene M. - 1986
merchandise of similar quality suggests that they value the prestige, or status, associated with brand-name trademarks … with a given label. But counterfeits allow consumers to unbundle the status and quality attributes of the brand …
Persistent link: https://www.econbiz.de/10012477159
Cover Image
Counterfeiters : Foes or Friends? How Do Counterfeits Affect Different Product Quality Tiers?
Qian, Yi - 2011
advertising effects for a brand and substitution effects for authentic products, additionally the effects linger for some years …
Persistent link: https://www.econbiz.de/10012461872
Cover Image
Quantifying Brand Loyalty : Evidence from the Cigarette Market
DeCicca, Philip; Kenkel, Donald Scott; Liu, Feng; … - National Bureau of Economic Research - 2021
Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …
Persistent link: https://www.econbiz.de/10012510568
Cover Image
Deep Habits
Ravn, Morten - 2004
typically assumed ad-hoc in customer market and brand switching cost models. A central result of the paper is that deep habits …
Persistent link: https://www.econbiz.de/10012468432
Cover Image
Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Joo, Joonhwi - National Bureau of Economic Research - 2021
We conduct an empirical case study of the U.S. beer industry to analyze the disruptive effects of locally-manufactured, craft brands on market structure, an increasingly common phenomenon in CPG industries typically attributed to the emerging generation of adult Millennial consumers. We document...
Persistent link: https://www.econbiz.de/10012496172
Cover Image
Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Bronnenberg, Bart J. - 2014
suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …
Persistent link: https://www.econbiz.de/10012458372
Cover Image
Internet Retail Demand : Taxes, Geography, and Online-Offline Competition
Ellison, Glenn - 2006
Data on sales of memory modules are used to explore several aspects of e-retail demand. There is a strong relationship between e-retail sales to a given state and sales tax rates that apply to purchases from online retailers. This suggests that there is substantial substitution between online...
Persistent link: https://www.econbiz.de/10012466426
Cover Image
The Dominance of Retail Stores
Ziegler, Alexandre - 2003
Most items are sold to consumers by retail stores. Stores have two features that distinguish them from auctions. First, the price is posted and a consumer who values the good at more than the posted price is sold the good. Second, the sale takes place as soon as the consumer decides to buy. In...
Persistent link: https://www.econbiz.de/10012468903
Cover Image
Selling Subscriptions
Einav, Liran; Klopack, Benjamin; Mahoney, Neale - National Bureau of Economic Research - 2023
Retailers are increasingly selling goods and services via subscriptions instead of spot markets. In this paper, we study one benefit to the retailer of selling subscriptions: the possibility that - presumably because of inattention or inertia - consumers continue to pay for subscriptions after...
Persistent link: https://www.econbiz.de/10014337781
Cover Image
Calorie Posting in Chain Restaurants
Bollinger, Bryan - 2010
We study the impact of mandatory calorie posting on consumers' purchase decisions, using detailed data from Starbucks. We find that average calories per transaction falls by 6%. The effect is almost entirely related to changes in consumers' food choices--there is almost no change in purchases of...
Persistent link: https://www.econbiz.de/10012463002