Consumer attitudes toward counterfeit products : three-country analysis
Year of publication: |
2012
|
---|---|
Authors: | Ozcan, Timucin ; Larraufie, Anne-Flore Maman ; Turk, Zehra |
Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 21.2012, 2/3, p. 91-109
|
Subject: | counterfeit products | price discount | retailer format | product similarity | purchase intentions | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Einzelhandel | Retail trade |
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