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Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta
Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley; … - National Bureau of Economic Research - 2024
delivery. With this goal in mind, we conduct a large-scale, randomized experiment that includes more than 70,000 advertisers on …
Persistent link: https://www.econbiz.de/10015056091
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Fake News and Advertising on Social Media : A Study of the Anti-Vaccination Movement
Chiou, Lesley - 2018
Online sources sometimes publish information that is false or intentionally misleading. We study the role of social networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document that anti-vaccine Facebook groups disseminate false...
Persistent link: https://www.econbiz.de/10012480874
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The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination : Evidence from Two Randomized Controlled Trials
Ho, Lisa Y.; Breza, Emily; Alsan, Marcella; Banerjee, … - National Bureau of Economic Research - 2022
COVID-19 vaccines are widely available in wealthy countries, yet many people remain unvaccinated. Understanding the effectiveness -- or lack thereof -- of popular vaccination campaign strategies is therefore critical. In this paper, we report results from two studies that tested strategies...
Persistent link: https://www.econbiz.de/10013462667
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Platform Information Provision and Consumer Search : A Field Experiment
Fang, Lu; Chen, Yanyou; Farronato, Chiara; Yuan, Zhe; … - National Bureau of Economic Research - 2024
rolled out with a long-run experiment, which allows us to measure its short-run and long-run effects. We find that, although …
Persistent link: https://www.econbiz.de/10014486191
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Which Firms Gain from Digital Advertising? Evidence from a Field Experiment
Dai, Weijia; Kim, Hyunjin; Luca, Michael - National Bureau of Economic Research - 2023
field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of … for three months. The scale of the experiment gives us a unique opportunity to assess the heterogeneity in advertising … those with more reviews and higher pre-experiment organic traffic …
Persistent link: https://www.econbiz.de/10014226122
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The Digital Welfare of Nations : New Measures of Welfare Gains and Inequality
Brynjolfsson, Erik; Collis, Avinash; Liaqat, Asad; … - National Bureau of Economic Research - 2023
Digital goods can generate large benefits for consumers, but these benefits are largely unmeasured in the national accounts, including GDP and productivity. In this paper, we measure welfare gains from 10 popular digital goods across 13 countries by conducting large-scale incentivized online...
Persistent link: https://www.econbiz.de/10014372427
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Threats to Central Bank Independence : High-Frequency Identification with Twitter
Bianchi, Francesco - 2019
This paper presents market-based evidence that President Trump influences expectations about monetary policy. We use tick-by-tick fed funds futures data and a collection of Trump tweets criticizing the conduct of monetary policy and consistently advocating that the Fed lower interest rates....
Persistent link: https://www.econbiz.de/10012480253
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The Production and Consumption of Social Media
Filippas, Apostolos; Horton, John J. - National Bureau of Economic Research - 2021
We model social media as collections of users producing and consuming content. Users value consuming content, but doing so uses up their scarce attention, and hence they prefer content produced by more able users. Users also value receiving attention, creating the incentive to attract an...
Persistent link: https://www.econbiz.de/10012510545
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Using Social Media to Identify the Effects of Congressional Partisanship on Asset Prices
Bianchi, Francesco; Kung, Howard; Cram, Roberto Gómez - National Bureau of Economic Research - 2021
We measure the individual and collective viewpoints of US Congress members on various economic policies by scraping their Twitter accounts. Tweets that criticize (support) a particular company are associated with a significant negative (positive) stock price reaction in a narrow time window...
Persistent link: https://www.econbiz.de/10012510628
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Digital Addiction
Allcott, Hunt; Gentzkow, Matthew Aaron; Song, Lena - National Bureau of Economic Research - 2021
model of digital addiction and estimate it using a randomized experiment. Temporary incentives to reduce social media use …
Persistent link: https://www.econbiz.de/10012585420