A social media campaign application in a marketing field experience course
Year of publication: |
2014
|
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Authors: | Hughes, Mine Üçok |
Published in: |
Business education & accreditation : BEA. - Hilo, Hawaii : IBFR, ISSN 1944-5903, ZDB-ID 2536578-2. - Vol. 6.2014, 1, p. 95-100
|
Subject: | Social Media | Experiential Learning | Marketing | Field Experience | Social Web | Social web | Experiment | Online-Marketing | Internet marketing | Feldforschung | Field research |
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