Showing 1 - 10 of 30
both influencer and product markets. As outreach and distribution technologies improve, influencer payoffs and income …
Persistent link: https://www.econbiz.de/10014287344
What prevents the spread of information among coworkers, and which management practices facilitate workplace knowledge flows? We conducted a field experiment in a sales company, addressing these questions with three active treatments. (1) Encouraging workers to talk about their sales techniques...
Persistent link: https://www.econbiz.de/10012479184
moving from a Pareto to a lognormal distribution allows the Melitz model to match the role of the intensive margin in the EDD …. We use likelihood methods and the EDD to estimate a generalized Melitz model with a joint lognormal distribution for firm …
Persistent link: https://www.econbiz.de/10012480847
to make its distribution network in both space and time. Indivisibilities are found to create significant scale economies … in distribution …
Persistent link: https://www.econbiz.de/10012453191
where this discrepancy between the short- and long-run elasticities is due to frictions in distribution. Goods need to be … combined with a local non-traded input, distribution capital, which is good specific. Home and foreign goods may be close … substitutes, but if distribution capital is slow to adjust then agents cannot shift their consumption in the short run following a …
Persistent link: https://www.econbiz.de/10012459908
domestic distribution network to reach more buyers. Both elements require scale economies and lead to increased wholesaler … has benefits. Buyers gain access to globally sourced varieties, nationwide distribution networks, and increased quality …
Persistent link: https://www.econbiz.de/10014468236
Platform marketplaces can potentially steer buyers to certain sellers by recommending or guaranteeing those sellers. Money-back guarantees--which create a direct financial stake for the platform in seller performance--might be particularly effective at steering, as they align buyer and platform...
Persistent link: https://www.econbiz.de/10012479867
Online sources sometimes publish information that is false or intentionally misleading. We study the role of social networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document that anti-vaccine Facebook groups disseminate false...
Persistent link: https://www.econbiz.de/10012480874
This paper examines a model in which advertisers bid for "sponsored-link" positions on a search engine. The value advertisers derive from each position is endogenized as coming from sales to a population of consumers who make rational inferences about firm qualities and search optimally....
Persistent link: https://www.econbiz.de/10012463396
We investigate the "generalized second price" auction (GSP), a new mechanism which is used by search engines to sell online advertising that most Internet users encounter daily. GSP is tailored to its unique environment, and neither the mechanism nor the environment have previously been studied...
Persistent link: https://www.econbiz.de/10012466906