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Effects of Pharmaceutical Promotion : A Review and Assessment

Dave, Dhaval M. - 2013

public health and welfare partly depend on whether, and to what extent, advertising: 1) raises "selective" or brand … and persuasive elements. Consumer advertising is more effective at enlarging the market, educating consumers, inducing … physician contact, expanding drug treatment, and promoting adherence among existing users. Physician advertising is primarily …

Persistent link: https://www.econbiz.de/10012459832

Free Riding and Sales Strategies for the Internet

Carlton, Dennis W. - 2001

We examine manufacturers' decisions of whether and how to offer their products for sale over the internet. Manufacturers that rely on promotion of their products by brick and mortar retailers must consider the possibility that internet retailers can free ride off of that promotional effort. This...

Persistent link: https://www.econbiz.de/10012470662

Microequity and Mutuality : Experimental Evidence on Credit with Performance-Contingent Repayment

Cordaro, Francesco; Fafchamps, Marcel; Mayer, Colin P.; … - National Bureau of Economic Research - 2022

We conduct the first field experiment of a performance-contingent microfinance contract. A large food multinational wishes to help micro-distributors in its supply chain with the financing of a productive asset. Working with the firm in Kenya, we compare asset financing under a traditional debt...

Persistent link: https://www.econbiz.de/10013388766

Capitalizing Patriotism : The Liberty Loans of World War I

Kang, Sung Won - 2006

In World War I the Secretary of the Treasury, William Gibbs McAdoo, hoped to create a broad market for government bonds, the famous Liberty Loans, by following an aggressive policy of "capitalizing patriotism." He called on everyone from Wall Street bankers to the Boy Scouts to volunteer for the...

Persistent link: https://www.econbiz.de/10012466752

$1000 Cash Back : Asymmetric Information in Auto Manufaturer Promotions

Busse, Meghan - 2004

Automobile manufacturers make frequent use of promotions that give cash-back payments. Two common types of cash-back promotions are rebates to customers, which are widely publicized to potential customers, and discounts to dealers, which are not publicized. While the payments nominally go...

Persistent link: https://www.econbiz.de/10012467800

Movies, Margins and Marketing : Encouraging the Adoption of Iron-Fortified Salt

Banerjee, Abhijit - 2015

A set of randomized experiments shed light on how markets and information influence household decisions to adopt nutritional innovations. Of 400 Indian villages, we randomly assigned half to an intervention where all shopkeepers were offered the option to sell a new salt, fortified with both...

Persistent link: https://www.econbiz.de/10012457053

Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors : Longitudinal Evidence

Datta, Anusua - 2013

Spending on prescription drugs (Rx) represents one of the fastest growing components of U.S. healthcare spending, and has coincided with an expansion of pharmaceutical promotional spending. Most (83%) of Rx promotion is directed at physicians in the form of visits by pharmaceutical...

Persistent link: https://www.econbiz.de/10012459055

Promotional Reviews : An Empirical Investigation of Online Review Manipulation

Mayzlin, Dina - 2012

Online reviews could, in principle, greatly improve consumers' ability to evaluate products. However, the authenticity of online user reviews remains a concern; firms have an incentive to manufacture positive reviews for their own products and negative reviews for their rivals. In this paper, we...

Persistent link: https://www.econbiz.de/10012460324

Customer Capital

Gourio, Francois - 2011

Firms spend substantial resources on marketing and selling. Interpreting this as evidence of frictions in product markets, which require firms to spend resources on customer acquisition, this paper develops a search theoretic model of firm dynamics in frictional product markets. Introducing...

Persistent link: https://www.econbiz.de/10012461466

Flagship Entry in Online Marketplaces

Jin, Ginger Zhe; Lu, Zhentong; Zhou, Xiaolu; Fang, Lu - National Bureau of Economic Research - 2021

In the world of omnichannel retail, some brands open a flagship store at online marketplaces, while others avert it. Focusing on a large e-commerce platform, we empirically study how flagship entry affects consumers, the platform, and various sellers on the platform

Persistent link: https://www.econbiz.de/10012629459

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