Narrow search
Showing 1 - 10 of 106
Cover Image
Intangible Marketing Capital
Bronnenberg, Bart J.; Dubé, Jean-Pierre H.; Syverson, Chad - National Bureau of Economic Research - 2022
private value of brands to firms and aggregate intangible brand capital stocks created by these investments. These investments … include the creation and maintenance of a brand name and all its corresponding brand elements (e.g., awareness, reputation … outlays. Finally, we explore the welfare implications of investments in brand capital …
Persistent link: https://www.econbiz.de/10013334364
Cover Image
Brand Names Before the Industrial Revolution
Richardson, Gary - 2008
. Conspicuous characteristics fulfilled many of the functions that patents, trademarks, and brand names do today. The words that … referred to products with conspicuous characteristics served as brand names in the Middle Ages. Data drawn from an array of …
Persistent link: https://www.econbiz.de/10012464717
Cover Image
On ESG Investing : Heterogeneous Preferences, Information, and Asset Prices
Goldstein, Itay; Kopytov, Alexandr; Shen, Lin; Xiang, … - National Bureau of Economic Research - 2022
We study how environmental, social and governance (ESG) investing reshapes information aggregation by prices. We develop a rational expectations equilibrium model in which traditional and green investors are informed about financial and ESG risks but have different preferences over them. Because...
Persistent link: https://www.econbiz.de/10013191008
Cover Image
Adoption of CSR and Sustainability Reporting Standards : Economic Analysis and Review
Christensen, Hans B. - 2019
This study provides an economic analysis of the determinants and consequences of corporate social responsibility (CSR) and sustainability reporting. To frame our analysis, we consider a widespread mandatory adoption of CSR reporting standards in the United States. The study focuses on the...
Persistent link: https://www.econbiz.de/10012480115
Cover Image
Toward an Understanding of Corporate Social Responsibility : Theory and Field Experimental Evidence
Hedblom, Daniel - 2019
We develop theory and a tightly-linked field experiment to explore the supply side implications of corporate social responsibility (CSR). Our natural field experiment, in which we created our own firm and hired actual workers, generates a rich data set on worker behavior and responses to both...
Persistent link: https://www.econbiz.de/10012480166
Cover Image
Going Green in China : Firms’ Responses to Stricter Environmental Regulations
Fan, Haichao - 2019
This paper examines the effect of stringent environmental regulations on firms' environmental practices, economic performance, and environmental innovation. Reducing COD levels by 10% relative to 2005 levels is an aim of the Chinese 11th Five-Year Plan. Using a difference-in-differences...
Persistent link: https://www.econbiz.de/10012480484
Cover Image
Impact Investing
Barber, Brad M. - 2019
We document that investors derive nonpecuniary utility from investing in dual-objective VC funds, thus sacrificing returns. Impact funds earn 4.7 percentage points (ppts) lower IRRs ex post than traditional VC funds. In random utility/willingness-to-pay (WTP) models investors accept 2.5-3.7 ppts...
Persistent link: https://www.econbiz.de/10012480526
Cover Image
Competition Laws, Norms and Corporate Social Responsibility
Ding, Wenzhi - 2020
Theory offers differing perspectives and predictions about the impact of product market competition on corporate social responsibility (CSR). Using firm-level data on CSR from 2002 through 2015 and panel data on competition laws in 48 countries, we discover that intensifying competition induces...
Persistent link: https://www.econbiz.de/10012481348
Cover Image
Corporate Social Responsibility and Imperfect Regulatory Oversight : Theory and Evidence from Greenhouse Gas Emissions Disclosures
de Bettignies, Jean-Etienne - 2020
This paper develops and tests a model in which 1) purpose-driven firms emerge as an optimal organizational form even for profit-maximizing entrepreneurs; and 2) CSR arises endogenously as a response to imperfect regulatory oversight. Purpose-driven organizations allow entrepreneurs to create...
Persistent link: https://www.econbiz.de/10012482378
Cover Image
Corporate Social Responsibility Through an Economic Lens
Reinhardt, Forest L. - 2008
Business leaders, government officials, and academics are focusing considerable attention on the concept of "corporate social responsibility" (CSR), particularly in the realm of environmental protection. Beyond complete compliance with environmental regulations, do firms have additional moral or...
Persistent link: https://www.econbiz.de/10012464657