Farronato, Chiara; Fradkin, Andrey; MacKay, Alexander - National Bureau of Economic Research - 2023
) in search. To address this question, we collect new micro-level consumer search data using a custom browser extension … installed by a panel of study participants. Using this methodology, we observe search positions, search behavior, and product … characteristics. We find that Amazon branded products are indeed ranked higher than observably similar products in consumer search …