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Do Firms Use Coupons and In-store Discounts to Strategically Market Experience Goods Over the Consumption Life-Cycle? The Case of Cigarettes

Sfekas, Andrew - 2013

Cigarettes are experience goods - most of their utility value only gets revealed when one consumes them. We hypothesize a three phase consumer life cycle for experience goods. Consumers initially do not know their utility from the good or their preferences for particular characteristics, and may...

Persistent link: https://www.econbiz.de/10012459352

Creating Markets for New Vaccines Part I : Rationale

Kremer, Michael - 2000

Malaria, tuberculosis, and the strains of HIV common in Africa kill approximately 5 million people each year. Yet research on vaccines for these diseases remains minimal largely because potential vaccine developers fear that they would not be able to sell enough vaccine at a sufficient price to...

Persistent link: https://www.econbiz.de/10012471045

ABC at Insteel Industries

Narayanan, V.G. - 1999

In this paper, we seek to provide empirical documentation of the effect of Activity-Based Costing (ABC) information on product and customer-related decisions made by managers in a company. Proponents of ABC argue that when an entity implements ABC, it reaps at least two important benefits:...

Persistent link: https://www.econbiz.de/10012471520

The Effects of Pharmaceutical Marketing and Promotion on Adverse Drug Events and Regulation

David, Guy - 2009

This paper analyzes the relationship between postmarketing promotional activity and reporting of adverse drug events by modeling the interaction between a welfare maximizing regulator (the FDA) and a profit maximizing firm. In our analysis demand is sensitive to both promotion and regulatory...

Persistent link: https://www.econbiz.de/10012464015

Strategic Incompatibility in ATM Markets

Knittel, Christopher R. - 2006

We test whether firms use incompatibility strategically, using data from ATM markets. High ATM fees degrade the value of competitors' deposit accounts, and can in principle serve as a mechanism for siphoning depositors away from competitors or for creating deposit account differentiation. Our...

Persistent link: https://www.econbiz.de/10012466057

Market Segmentation and the Sources of Rents from Innovation : Personal Computers in the Late 1980's

Bresnahan, Timothy F. - 1996

This paper evaluates the sources of transitory market power in the market for personal computers (PCs) during the late 1980's. Our analysis is motivated by the coexistence of low entry barriers into the PC industry and high rates of innovative investment by a small number of PC manufacturers. We...

Persistent link: https://www.econbiz.de/10012473112

The Theory of Allocation and Its Implications for Marketing and Industrial Structure

Carlton, Dennis W. - 1991

This paper identifies a cost of using the price system and from that develops a general theory of allocation. The theory explains why a buyer's stochastic purchasing behavior matters to a seller. This leads to a theory of optimal customer mix much akin to the theory of optimal portfolio...

Persistent link: https://www.econbiz.de/10012475214

Unintended Consequences from Nested State & Federal Regulations : The Case of the Pavley Greenhouse-Gas-per-Mile Limits

Goulder, Lawrence H. - 2009

Fourteen U.S. states recently pledged to adopt limits on greenhouse gases (GHGs) per mile of light-duty automobiles. Previous analyses predicted this action would significantly reduce emissions from new cars in these states, but ignored possible offsetting emissions increases from policy-induced...

Persistent link: https://www.econbiz.de/10012463313

Fluctuations in Overseas Travel by Americans, 1820 to 2000

Dupont, Brandon - 2009

There were substantial fluctuations in the numbers of American overseas travelers, especially before World War II. These fluctuations in travel around the robust, long term upward trend are the focus of this paper. We first identify those fluctuations in the raw data and then try to explain the...

Persistent link: https://www.econbiz.de/10012463801

The American Invasion of Europe : The Long Term Rise in Overseas Travel, 1820-2000

Dupont, Brandon - 2008

Tourism today is an activity of substantial economic importance worldwide, and has been for some time. Tourism is also …'s establishing special accounts on travel and tourism. In this paper we investigate the long term rise in overseas travel by … as mass tourism. We document this rise by compiling a long term series on overseas travel, and describe the changes in …

Persistent link: https://www.econbiz.de/10012464669

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