Applying experiential marketing in selling tourism dreams
Year of publication: |
2019
|
---|---|
Authors: | Le Dung ; Scott, Noel ; Lohmann, Guilherme |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 36.2019, 2, p. 220-235
|
Subject: | experiential marketing | Imagery processing | imagination | systematic review | tourist experiences | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
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