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Adaptive Consumption Behavior
Howitt, Peter - 2009
This paper proposes and studies a theory of adaptive consumption behavior under income uncertainty and liquidity constraints. We assume that consumption is governed by a linear function of wealth, whose coefficients are revised each period by a procedure, which, although sophisticated, places...
Persistent link: https://www.econbiz.de/10012463222
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Financial Literacy : An Essential Tool for Informed Consumer Choice?
Lusardi, Annamaria - 2008
Increasingly, individuals are in charge of their own financial security and are confronted with ever more complex financial instruments. However, there is evidence that many individuals are not well-equipped to make sound saving decisions. This paper demonstrates widespread financial illiteracy...
Persistent link: https://www.econbiz.de/10012464561
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Social Learning and Peer Effects in Consumption : Evidence from Movie Sales
Moretti, Enrico - 2008
Using box-office data for all movies released between 1982 and 2000, I test the implications of a simple model of social learning in which the consumption decisions of individuals depend on information they receive from their peers. The model predicts different box office sales dynamics...
Persistent link: https://www.econbiz.de/10012464814
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Consumer Demand under Price Uncertainty : Empirical Evidence from the Market for Cigarettes
Coppejans, Mark - 2006
The goal of this paper is to analyze consumer demand in markets with large price uncertainty. We develop a demand model for goods that are subject to habit formation. We show that consumption plans of forward looking individuals depend not only on preferences and current period prices, but also...
Persistent link: https://www.econbiz.de/10012466538
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How and When to Use the Political Cycle to Identify Advertising Effects
Moshary, Sarah - 2020
A central challenge in estimating the causal effect of TV advertising on demand is isolating quasi-random variation in … advertising. Political advertising, which topped $14 billion in expenditures in 2016, has been proposed as a plausible source of … identify the causal effect of TV advertising on demand, highlight threats to the exclusion restriction and monotonicity …
Persistent link: https://www.econbiz.de/10012481544
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Coarse Thinking and Persuasion
Mullainathan, Sendhil - 2006
branding, the structure of product attributes, and several puzzling aspects of mutual fund advertising …
Persistent link: https://www.econbiz.de/10012465940
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Drug Advertising and Health Habit
Iizuka, Toshiaki - 2005
We examine the effect of direct-to-consumer advertising (DTCA) of drug treatment on an important health habit, physical …
Persistent link: https://www.econbiz.de/10012466901
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Does Cheap Talk Affect Market Outcomes? Evidence from eBay
Elfenbein, Daniel W. - 2018
We study the use of and response to cheap talk by firms and their consumers, focusing on unverifiable promises of charitable donations on eBay. For transactions during March 2005 - May 2006, cheap talk listings have lower sales probabilities but sell at higher prices when they are successful....
Persistent link: https://www.econbiz.de/10012453277
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Advertising Expensive Mortgages
Gurun, Umit G. - 2013
We use a unique dataset that combines information on advertising by subprime lenders and mortgages originated by them … from 2002 to 2007 to study the relationship between advertising and the nature of mortgages obtained by consumers. We … relationship between the intensity of local advertising and the expensiveness of mortgages extended by lenders within a given …
Persistent link: https://www.econbiz.de/10012459751
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The Effect of Deceptive Advertising on Consumption of the Advertised Good and its Substitutes : The Case of Over-the-Counter Weight Loss Products
Cawley, John - 2013
Our estimates indicate that exposure to deceptive advertising is associated with a lower probability that women, and a … better-educated individuals are more sophisticated consumers of advertising and use it to make more health …This paper is the first to estimate the impact of exposure to deceptive advertising on consumption of the advertised …
Persistent link: https://www.econbiz.de/10012459798