COVID-19 uncertainty and temporal framing in advertising for online experiential consumption
Year of publication: |
2021
|
---|---|
Authors: | Kim, Ha Eun ; Cho, Yoon-Na ; Youn, Nara |
Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 50.2021, 3, p. 280-289
|
Subject: | Werbung | Advertising | Coronavirus | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty |
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