merchandise of similar quality suggests that they value the prestige, or status, associated with brand-name trademarks … with a given label. But counterfeits allow consumers to unbundle the status and quality attributes of the brand …

the trademark law shaped firm dynamics on all sides of trademark conflicts. The law spurred growth and brand investment …

Drug copayment coupons to reduce patient cost-sharing have become nearly ubiquitous for high-priced brand …

Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of … premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State … three-quarters remained brand loyal …

. Conspicuous characteristics fulfilled many of the functions that patents, trademarks, and brand names do today. The words that … referred to products with conspicuous characteristics served as brand names in the Middle Ages. Data drawn from an array of …