The two components of the advertising industry - the creative sector that develops and produces messages, and the … communications technologies. As the media composition of advertising has changed in the last century for both local and national … advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and …

A model is developed where traditional and digital advertising finance the provision of free media goods and affect … price competition. The economy is not efficient. Media goods are under provided. Additionally, there is too much advertising … advertising increases consumer welfare significantly and is disproportionately financed by better-off consumers. The welfare gain …

television and social media advertising. We find that television outlets whose viewers watch more television charge a lower price … more male audiences on television. Also consistent with the theory, we show that social media advertising markets feature a … trends in television advertising revenue. We use the model to quantify the impact of mergers, the effect of competition on …

other tobacco control policies, such as advertising restrictions, prominent in tobacco control debates. Research addressing …

Tobacco advertising is a public health issue if these activities increase smoking. Although public health advocates … assert that tobacco advertising does increase smoking, there is significant empirical literature that finds little or no … effect of tobacco advertising on smoking. In this paper, these prior studies are examined more closely with several important …