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Helping Small Businesses become more Data-Driven : A Field Experiment on eBay
Bar-Gill, Sagit; Brynjolfsson, Erik; Hak, Nir - National Bureau of Economic Research - 2023
becoming increasingly important. The adoption of analytics and DDD has been slower in small-to-medium enterprises (SMEs … increases, without increases in average prices. Our results suggest that analytics and DDD help SMEs establish a competitive … supporting the adoption of analytics tools by SMEs. Furthermore, policies supporting small businesses' transition to the data era …
Persistent link: https://www.econbiz.de/10014248007
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Getting on the Map : The Impact of Online Listings on Business Performance
Luca, Michael - National Bureau of Economic Research - 2022
We evaluate the extent to which small businesses maintain an online presence, looking at restaurant listings on a major online review platform. While the majority of restaurants have an online presence, we find that roughly 18 percent in our sample have no presence as of the end of 2017, despite...
Persistent link: https://www.econbiz.de/10013477302
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Steering in Online Markets : The Role of Platform Incentives and Credibility
Barach, Moshe A. - 2019
Platform marketplaces can potentially steer buyers to certain sellers by recommending or guaranteeing those sellers. Money-back guarantees--which create a direct financial stake for the platform in seller performance--might be particularly effective at steering, as they align buyer and platform...
Persistent link: https://www.econbiz.de/10012479867
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Fake News and Advertising on Social Media : A Study of the Anti-Vaccination Movement
Chiou, Lesley - 2018
Online sources sometimes publish information that is false or intentionally misleading. We study the role of social networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document that anti-vaccine Facebook groups disseminate false...
Persistent link: https://www.econbiz.de/10012480874
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Position Auctions with Consumer Search
Athey, Susan - 2009
This paper examines a model in which advertisers bid for "sponsored-link" positions on a search engine. The value advertisers derive from each position is endogenized as coming from sales to a population of consumers who make rational inferences about firm qualities and search optimally....
Persistent link: https://www.econbiz.de/10012463396
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Internet Advertising and the Generalized Second Price Auction : Selling Billions of Dollars Worth of Keywords
Edelman, Benjamin - 2005
We investigate the "generalized second price" auction (GSP), a new mechanism which is used by search engines to sell online advertising that most Internet users encounter daily. GSP is tailored to its unique environment, and neither the mechanism nor the environment have previously been studied...
Persistent link: https://www.econbiz.de/10012466906
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‘You Will : ' A Macroeconomic Analysis of Digital Advertising
Greenwood, Jeremy; Ma, Yueyuan; Yorukoglu, Mehmet - National Bureau of Economic Research - 2021
A model is developed where traditional and digital advertising finance the provision of free media goods and affect price competition. The economy is not efficient. Media goods are under provided. Additionally, there is too much advertising when ads cannot be perfectly directed toward potential...
Persistent link: https://www.econbiz.de/10012496090
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Will Ad Blocking Break the Internet?
Shiller, Ben - 2017
Ad blockers allow Internet users to obtain information without generating ad revenue for site owners; and by 2016 they were used by roughly a quarter of site visitors. Given the ad-supported nature of much of the web, ad blocking poses a threat to site revenue and, if revenue losses undermine...
Persistent link: https://www.econbiz.de/10012455622
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A Theory of Bundling Advertisements in Media Markets
Murphy, Kevin M. - 2016
Watching TV and other forms of media consumption represent, after sleeping and working, the main activity that adults perform in developed countries. We present a dynamic theory of commercial broadcasting where the media trade utility-raising goods (programs, information, and services) with...
Persistent link: https://www.econbiz.de/10012455686
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Consumer Price Search and Platform Design in Internet Commerce
Dinerstein, Michael - 2014
Search frictions can explain why the "law of one price" fails in retail markets and why even firms selling commodity products have pricing power. In online commerce, physical search costs are low, yet price dispersion is common. We use browsing data from eBay to estimate a model of consumer...
Persistent link: https://www.econbiz.de/10012458251