Morton, Fiona Scott; Zettelmeyer, Florian; Risso, Jorge … - National Bureau of Economic Research (NBER) - 2000
This paper investigates the effect of Internet car referral services on dealer pricing of automobiles in California. Combining data from J.D. Power and Associates and Autobytel.com, a major online auto referral service, we compare online transaction prices to regular street' prices. We find that...