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Discussion of "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by George, L. and C. Hogendorn
Levy, Daniel - Volkswirtschaftliche Fakultät, … - 2013
This is a discussion of the manuscript "Local News Online: Aggregators, Geo-Targeting and the Market for Local News" by L. George and C. Hogendorn, presented at the 11th Workshop on Media Economics, which was held at the Recanati Business School, Tel-Aviv University, October 9-10, 2013.
Persistent link: https://www.econbiz.de/10011112253
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Aspects and Importance of Digital Media in Pakistan
Abdur Raheem, Syed; Akber, Fahad; Hashmi, Umair - Volkswirtschaftliche Fakultät, … - 2013
Digital Media has gained importance over the years, around the world. It has created impact in Pakistan too. This paper draws comparison in usage and impact of Digital Media in developed worlds with Pakistan and identifies the flaws, the potential and scope of digital media in Pakistan. Pakistan...
Persistent link: https://www.econbiz.de/10011259955
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Advertising value of mobile marketing through acceptance among youth in Karachi
Syed Akbar, Suleman; Azam, Rehan; Muhammad, Danish - Volkswirtschaftliche Fakultät, … - 2012
in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior … acceptance. Further simple liner regression proved that mobile marketing acceptance has positive impact on its advertising value …
Persistent link: https://www.econbiz.de/10011109924
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Четыре вида продвижения товара в маркетинге
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of communication policy in marketing. The author analyzes the objectives, functions and structural elements of communication policy as a tool to promote the products in the consumer market. Particular attention is paid to the practical use of marketing...
Persistent link: https://www.econbiz.de/10011199843
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Advertising in Duopoly Market
Situngkir, Hokky - Volkswirtschaftliche Fakultät, … - 2006
showed how important advertising in marketing a product is. We show that advertising should also consider the social … explorations are discussed regarding to size of the market, evaluation of effect of the advertising, the types of the advertised …
Persistent link: https://www.econbiz.de/10005620141
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A new theorem for optimizing the advertising budget
Wright, Malcolm - Volkswirtschaftliche Fakultät, … - 2008
This paper reports a new theorem and proof for optimizing the advertising budget. The theorem is that the optimal rate … of advertising is equal to gross profit multiplied by advertising elasticity. This does not involve a ratio of … that it is easily adopted, by both large and small businesses, in place of heuristics such as industry advertising to sales …
Persistent link: https://www.econbiz.de/10011109112
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A new theorem for optimizing the advertising budget
Wright, Malcolm - Volkswirtschaftliche Fakultät, … - 2008
This paper reports a new theorem and proof for optimizing the advertising budget. The theorem is that the optimal rate … of advertising is equal to gross profit multiplied by advertising elasticity. This does not involve a ratio of … that it is easily adopted, by both large and small businesses, in place of heuristics such as industry advertising to sales …
Persistent link: https://www.econbiz.de/10005789572
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Advertising Styles’ Impact on Attention in Pakistan
Hussain, Syed Karamatullah; Riaz, Kashif; Kazi, Abdul Kabeer - Volkswirtschaftliche Fakultät, … - 2008
advertising appeals. …
Persistent link: https://www.econbiz.de/10005105700
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The marketing spirit from the perspective of moral values
Dumea, Andrei Cosmin; Mariciuc, Dragos Florentin - Volkswirtschaftliche Fakultät, … - 2010
Economic theory and practice, in general, and marketing, in particular, involve a cultivation of an entrepreneurial and mercantile atittude, the willing to win and to speculate any business opportunity. Not infrequently, was questioned the ethical nature of any commercial approach, the morality...
Persistent link: https://www.econbiz.de/10011112955
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Концепция «4Р» и планирование маркетинга в кратком и ясном изложении
Kaluzhsky, Mikhail - Volkswirtschaftliche Fakultät, … - 2012
The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the promotion of goods in the consumer market. Particular...
Persistent link: https://www.econbiz.de/10011199845