The benefits of eCRM -- The challenge of eCRM -- Making the transition to the internet age -- Improving e-customer retention -- Creating new markets for customers with diverse needs -- Automating the customer loyalty process -- Employee loyalty in the e-corporation -- Personalizing your...

"In The Advertised Mind du Plessis draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. He uses this research to suggest why emotion is such an important factor in establishing a firm memory of...

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of the world's greatest Western thinkers to reveal what they might say about branding if they were alive today. Philosophers covered include Heraclitus, Socrates, Plato, Aristotle,...

The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow

Introduction to the special issue on organizational learning and knowledge management James Y.L. Thong, Patrick Y.K. Chau, Kar Yan Tam -- A conceptual model for virtual organizational learning Fu-ren Lin, Sheng-cheng Lin -- Knowledge sharing through intranet-based learning : a case study of an...

Chapter I Customer Relationship Management -- A Strategy for Success in Electronic Commerce Nils Madeja, Detlef Schoder 1 -- Chapter II Customer-centric Internet Strategies: Achieving Competitive Advantage through CRM Calin Gurau 21 -- Chapter III eCRM Integration in E-Business: First Line of...

Collaborative Commerce Eldon Y. Li, Timon C. Du -- Electronic Collaboration, Communication and Cooperation: A Taxonomy and a Prototype Gregoris Mentzas, Georgia Bafoutsou -- Collaborative Product Development George Q. Huang -- Collaborative Engineering Manuel Contero, Carlos Vila --...