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Good practice guide on online advertising : protecting consumers in e-commerce

OECD - 2019

elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these … businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements …

Persistent link: https://www.econbiz.de/10012101300

Advertising

OECD - 2011

Advertising of procurement opportunities and contract award results is a foundation stone of public procurement. Full … and open advertising facilitates appropriate competition, develops markets and helps in the battle against corruption …

Persistent link: https://www.econbiz.de/10012452725

Understanding online consumer ratings and reviews

OECD - 2019

This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including...

Persistent link: https://www.econbiz.de/10012101924

Competition in Digital Advertising Markets

OECD - 2021

This paper provides an overview of how digital advertising markets work, to look at the state of competition in these …

Persistent link: https://www.econbiz.de/10015082101

The effects of online disclosure about personalised pricing on consumers : Results from a lab experiment in Ireland and Chile

OECD - 2021

a laboratory experiment on the effects that online disclosures about personalised pricing have on consumers. Results … from the experiment suggest that online disclosures have only limited effects on consumers’ ability to identify and …

Persistent link: https://www.econbiz.de/10012630215

Exploring data-driven innovation as a new source of growth : mapping the policy issues raised by "big data"

2013

This report explores the potential role of data and data analytics for the creation of significant competitive advantage and for the formation of knowledge-based capital. Five sectors are discussed in this report as areas in which the use of data can stimulate innovation and productivity growth....

Persistent link: https://www.econbiz.de/10009775522

Digital Broadband Content: Music

2005

Digital content and digital delivery of content and information are becoming increasingly ubiquitous, driven by the expanding technological capabilities and performance of delivery platforms, the rapid uptake of broadband technologies and improved performance of hardware and software. Network...

Persistent link: https://www.econbiz.de/10012441865

Digital Broadband Content : The online computer and video game industry

2005

Computer and video games is a young industry with rapid growth underpinned by technological development. The global market in 2003 was over USD 21 billion compared with USD 32 billion for the recorded music industry. The main segments are off-line consoles and PCs; online and wireless games are...

Persistent link: https://www.econbiz.de/10012442327

Improving online disclosures with behavioural insights

OECD - 2018

This report looks at how behavioural insights can be used to improve online information disclosures for consumers. The report is the latest contribution to work by the OECD’s Committee on Consumer Policy on improving consumer policy with behavioural insights. Behavioural insights incorporate...

Persistent link: https://www.econbiz.de/10011890656

Online advertising : trends, benefits and risks for consumers

OECD - 2019

Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to … reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit … consumers through more relevant and timely advertising, and by funding a host of “free” online services. However, it also raises …

Persistent link: https://www.econbiz.de/10011976113

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