Airbnb : online targeted advertising, sense of power, and consumer decisions
Year of publication: |
January 2017
|
---|---|
Authors: | Liu, Qing ; Mattila, Anna S. |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 60.2017, p. 33-41
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Subject: | Airbnb | Online advertising | Power | Experimental design | Consumer behavior | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Experiment | Werbung | Advertising |
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