//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"OECD"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How different advertising form...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
12
Online-Marketing
12
Social Web
8
Social web
8
OECD countries
4
OECD-Staaten
4
Advertising
3
Consumer behaviour
3
Consumer protection
3
Digitalisierung
3
Digitization
3
Konsumentenverhalten
3
Online retailing
3
Online-Handel
3
Verbraucherschutz
3
Werbung
3
Advertising effects
2
Breitbandkommunikation
2
Broadband communications
2
Competition
2
Digital goods
2
Digitale Güter
2
E-commerce
2
EU countries
2
EU-Staaten
2
Electronic Commerce
2
Internet
2
Regulierung
2
Soziale Software
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Werbewirkung
2
Wettbewerb
2
World Wide Web 2.0
2
Advertising industry
1
Behavioral economics
1
Bewertung
1
Bildungswesen
1
Brasilien
1
Brazil
1
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Book / Working Paper
20
Type of publication (narrower categories)
All
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
6
Working Paper
6
Amtsdruckschrift
5
Government document
5
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
20
Author
All
Vickery, Graham
1
Wunsch-Vincent, Sacha
1
Institution
All
OECD
Springer Fachmedien Wiesbaden
177
IGI Global
129
National Bureau of Economic Research
128
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
57
C.E.P.R. Discussion Papers
25
American Marketing Association
22
Zentralausschuss der Werbewirtschaft
21
Information Resources Management Association
20
Université Paris-Dauphine (Paris IX)
19
Books on Demand GmbH <Norderstedt>
17
Springer Gabler <Firma>
16
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
14
Nomos Verlagsgesellschaft
14
Haufe-Lexware GmbH & Co. KG
13
Agricultural and Applied Economics Association - AAEA
11
Axel-Springer-Verlag
11
EconWPA
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
11
Springer-Verlag GmbH
11
Universität Mannheim
11
Verlag Dr. Kovač
10
epubli GmbH
10
Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
9
Deutscher Dialogmarketing Verband
9
Edward Elgar Publishing
9
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
9
IP Deutschland GmbH <Köln>
9
World Bank Group
9
eSocialSciences
9
CESifo
8
Center for Tobacco Control Research and Education, UC San Francisco
8
Deutsche Werbewissenschaftliche Gesellschaft
8
European Society for Opinion and Marketing Research
8
Friedrich-Schiller-Universität Jena
8
MITP Verlags-GmbH & Co. KG
8
NET Institute
8
Organisation for Economic Co-operation and Development
8
Springer International Publishing
8
Österreichische Werbewissenschaftliche Gesellschaft
8
more ...
less ...
Published in...
All
OECD digital economy papers
6
OECD Roundtables on Competition Policy Papers
3
OECD Digital Economy Papers
1
Public management occasional papers
1
SIGMA Public Procurement Briefs
1
Starting Strong
1
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
OECD
-
2011
Advertising
of procurement opportunities and contract award results is a foundation stone of public procurement. Full … and open
advertising
facilitates appropriate competition, develops markets and helps in the battle against corruption …
Persistent link: https://www.econbiz.de/10012452725
Saved in:
2
Digital Broadband Content : The online computer and video game industry
2005
Computer and video games is a young industry with rapid growth underpinned by technological development. The global market in 2003 was over USD 21 billion compared with USD 32 billion for the recorded music industry. The main segments are off-line consoles and PCs; online and wireless games are...
Persistent link: https://www.econbiz.de/10012442327
Saved in:
3
Good practice guide on online
advertising
: protecting consumers in e-commerce
OECD
-
2019
elaborating on its key principles in the context of online
advertising
and offering practical guidance on how to apply these … businesses in four areas of online
advertising
: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements …
Persistent link: https://www.econbiz.de/10012101300
Saved in:
4
Competition in Digital
Advertising
Markets
OECD
-
2021
This paper provides an overview of how digital
advertising
markets work, to look at the state of competition in these …
Persistent link: https://www.econbiz.de/10015082101
Saved in:
5
Participative web and user-created content : Web 2.0, wikis and social networking
Wunsch-Vincent, Sacha
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003574606
Saved in:
6
Participative Web and User-Created Content : Web 2.0, Wikis and Social Networking
2007
Drawing on an expanding array of intelligent web services and applications, a growing number of people are creating, distributing and exploiting user-created content (UCC) and being part of the wider participative web. This study describes the rapid growth of UCC and its increasing role in...
Persistent link: https://www.econbiz.de/10012442868
Saved in:
7
Current approaches to terrorist and violent extremist content among the global top 50 online content-sharing services
OECD
-
2020
This report provides an overview of the policies and procedures for addressing terrorist and violent extremist content (TVEC) across the global top 50 online content sharing services, with a focus on transparency. It finds that only five of the 50 services issue transparency reports specifically...
Persistent link: https://www.econbiz.de/10012312418
Saved in:
8
Consumer vulnerability in the digital age
OECD
-
2023
Protecting consumers when they are most vulnerable has long been a core focus of consumer policy. This report first discusses the nature and scale of consumer vulnerability in the digital age, including its evolving conceptualisation, the role of emerging digital trends, and implications for...
Persistent link: https://www.econbiz.de/10014324204
Saved in:
9
Country Digital Education Ecosystems and Governance : A Companion to Digital Education Outlook 2023
OECD
-
2023
This report, linked with the Digital Education Outlook 2023, provides an overview of 29 countries’ (or jurisdictions') digital education ecosystem and governance. Each chapter covers the devolution of responsibilities within countries; how it affects digital education; what digital tools for...
Persistent link: https://www.econbiz.de/10014491592
Saved in:
10
Empowering Young Children in the Digital Age
OECD
-
2023
Digitalisation is transforming education as well as social and economic life, with implications for childhood. Early Childhood Education and Care (ECEC), with its immense potential to shape children’s early development, learning and well-being, can play a major role in addressing the...
Persistent link: https://www.econbiz.de/10014324573
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->