How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours
Year of publication: |
2020
|
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Authors: | Chen, Tser-yieth ; Yeh, Tsai-lien ; Chang, Chin-I. |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 40.2020, 5/6, p. 358-379
|
Subject: | Facebook | 臉書 | Advertising | advertising format | advertising recognition | calls to action | social networking sites | 廣告 | 廣告格式 | 廣告認知 | 社交網站 | 行動呼籲 | Social Web | Social web | Werbung | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1080/02642069.2018.1480724 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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