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Advertising
OECD - 2011
Advertising of procurement opportunities and contract award results is a foundation stone of public procurement. Full … and open advertising facilitates appropriate competition, develops markets and helps in the battle against corruption …
Persistent link: https://www.econbiz.de/10012452725
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Competition in Digital Advertising Markets
OECD - 2021
This paper provides an overview of how digital advertising markets work, to look at the state of competition in these …
Persistent link: https://www.econbiz.de/10015082101
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Digital Broadband Content: Music
2005
Digital content and digital delivery of content and information are becoming increasingly ubiquitous, driven by the expanding technological capabilities and performance of delivery platforms, the rapid uptake of broadband technologies and improved performance of hardware and software. Network...
Persistent link: https://www.econbiz.de/10012441865
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Exploring data-driven innovation as a new source of growth : mapping the policy issues raised by "big data"
2013
of data can stimulate innovation and productivity growth. They include online advertisement, health care, utilities …
Persistent link: https://www.econbiz.de/10009775522
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Digital Broadband Content : The online computer and video game industry
2005
Computer and video games is a young industry with rapid growth underpinned by technological development. The global market in 2003 was over USD 21 billion compared with USD 32 billion for the recorded music industry. The main segments are off-line consoles and PCs; online and wireless games are...
Persistent link: https://www.econbiz.de/10012442327
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Good practice guide on online advertising : protecting consumers in e-commerce
OECD - 2019
elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these … businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements …
Persistent link: https://www.econbiz.de/10012101300
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Understanding online consumer ratings and reviews
OECD - 2019
This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including...
Persistent link: https://www.econbiz.de/10012101924
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Improving online disclosures with behavioural insights
OECD - 2018
This report looks at how behavioural insights can be used to improve online information disclosures for consumers. The report is the latest contribution to work by the OECD’s Committee on Consumer Policy on improving consumer policy with behavioural insights. Behavioural insights incorporate...
Persistent link: https://www.econbiz.de/10011890656
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Online advertising : trends, benefits and risks for consumers
OECD - 2019
Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to … reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit … consumers through more relevant and timely advertising, and by funding a host of “free” online services. However, it also raises …
Persistent link: https://www.econbiz.de/10011976113
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Promise and Problems of E-Democracy : Challenges of Online Citizen Engagement (Croatian version)
2012
Persistent link: https://www.econbiz.de/10012450211