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~institution:"OECD / Committee on Consumer Policy"
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Seminar "From Market Research to Advertising Strategy and Vice-Versa", E.S.O.M.A.R., European Society for Opinion and Marketing Research, Estoril-Lisboa (Portugal), 28.11. - 1.12.1973
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Premium offers and similar marketing practices : report
1977
Persistent link: https://www.econbiz.de/10000060456
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