Different approaches to advertising media selection
Year of publication: |
1970
|
---|---|
Authors: | Gensch, Dennis H. |
Published in: |
Operational research quarterly : OR. - London [u.a.] : [Verlag nicht ermittelbar], ISSN 0030-3623, ZDB-ID 207376-6. - Vol. 21.1970, 2, p. 193-219
|
Subject: | Werbungsmittel |
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