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New normal and new rules about international trade, economics and marketing
Ayhan, Fatih (ed.); Darıcı, Burak (ed.);  … - 2021
Persistent link: https://www.econbiz.de/10012618053
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Premium Price-Promotion : Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung
Zöllner, Felix - 2015
Persistent link: https://www.econbiz.de/10011281669
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The relationship between consumers' unethical behavior and customer loyalty in a retail environment
Van Kenhove, Patrick (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749535
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Public relations and advertising theories : concepts and practices
Aydın, Bayram Oğuz (ed.); Șahin, Emine (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011954468
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Differing outlook of contemporary advertising
Aydınlıoğlu, Ömer (ed.) - 2019
Persistent link: https://www.econbiz.de/10012136970
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Digital transformation in business (theory/practice)
Bayrak Meydanoğlu, Ela Sibel (ed.); Öztürk, Riza (ed.);  … - Conference on Digital Transformation in Business <2019, … - 2020
Persistent link: https://www.econbiz.de/10012216685
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Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
Baesens, Bart (contributor); Verstraeten, Geert (contributor) - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001741980
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Customer base analysis : partial defection of behaviorally-loyal clients in a non-contractual FMCG retail setting
Buckinx, Wouter (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001810342