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Nonlinear pricing
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Consumer behaviour
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ECONIS (ZBW)
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Premium Price-Promotion : Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung
Zöllner, Felix
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2015
Persistent link: https://www.econbiz.de/10011281669
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2
Shopper behavior at the point of purchase : drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice
Schmidt, Toni
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2016
Persistent link: https://www.econbiz.de/10011459342
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3
Research methods and techniques in public relations and advertising
Aydın, Bayram Oğuz
(
ed.
);
Şahin, Emine
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10012036892
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4
Mobile Marketing : eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten
Lange, Katharina
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2017
Persistent link: https://www.econbiz.de/10011710364
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5
Health seeking behavior and out-of-pocket expenditure on chronic non-communicable diseases in Sub-Saharan Africa : the case of rural Malawi
Wang, Qun
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2018
Persistent link: https://www.econbiz.de/10011843925
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New normal and new rules about international trade, economics and marketing
Ayhan, Fatih
(
ed.
);
Darıcı, Burak
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012618053
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7
Advanced e-business research : international trends & issues
Böhm, Stephan
(
ed.
);
Quint, Werner
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011670299
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Shopping Enjoyment : Determinanten, Auswirkungen und moderierende Effekte
Schuckmann, Eva
-
2015
Persistent link: https://www.econbiz.de/10011348029
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