//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"Peter Lang GmbH"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Electronic word-of-mouth and t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
6
Konsumentenverhalten
6
Deutschland
4
Germany
4
Verbraucherverhalten
4
Internet marketing
3
Online-Marketing
3
Marketing
2
Turkey
2
Türkei
2
Werbung
2
Absatz
1
Advertising
1
Advertising effects
1
Advertising industry
1
Antitrust law
1
Automotive industry
1
Außenhandel
1
Blockchain
1
Branchenentwicklung
1
Brand image
1
COVID-19
1
China
1
Chronic disease
1
Chronische Krankheit
1
Controlling-Informationssystem
1
Coronavirus
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Decision
1
Digitalisierung
1
Digitization
1
E-commerce
1
Economic policy
1
Einzelhandel
1
Electronic Commerce
1
Electronic human resource management
1
Elektronisches Personalmanagement
1
Emotion
1
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Book / Working Paper
11
Type of publication (narrower categories)
All
Hochschulschrift
6
Thesis
4
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Konferenzschrift
1
Language
All
English
7
German
4
Author
All
Aydın, Bayram Oğuz
1
Aydınlıoğlu, Ömer
1
Ayhan, Fatih
1
Bartholomäus, Natalie
1
Bayrak Meydanoğlu, Ela Sibel
1
Böhm, Stephan
1
Chiu, Candy Lim
1
Darıcı, Burak
1
Hoffmann, Sophie
1
Klein, Müge
1
Lange, Katharina
1
Mattmüller, Roland
1
Quint, Werner
1
Schmidt, Toni
1
Schuckmann, Eva
1
Smolnik, Stefan
1
Wang, Qun
1
Winzer, Peter
1
Winzer, Peter J.
1
Zöllner, Felix
1
Öztürk, Riza
1
Şahin, Emine
1
more ...
less ...
Institution
All
Peter Lang GmbH
National Bureau of Economic Research
556
Springer Fachmedien Wiesbaden
302
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
74
IGI Global
55
OECD
54
Verlag Dr. Kovač
48
C.E.P.R. Discussion Papers
38
American Marketing Association
37
Books on Demand GmbH <Norderstedt>
34
Information Resources Management Association
33
International Energy Agency
30
Haufe-Lexware GmbH & Co. KG
29
European Association of Agricultural Economists - EAAE
28
Gesellschaft zur Erforschung des Markenwesens
26
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
25
Friedrich-Schiller-Universität Jena
21
Nomos Verlagsgesellschaft
21
Springer Gabler <Firma>
21
Universität Mannheim
21
Institute for the Study of Labor (IZA)
20
Suomen Pankki
19
Nordic Council of Ministers
17
Springer International Publishing
17
Université Paris-Dauphine (Paris IX)
16
EconWPA
15
INSEAD
14
Department of Economics, Oxford University
13
HAL
13
Campus Verlag
12
Christian-Albrechts-Universität zu Kiel
12
Department of Economics, University of Oregon
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Organisation for Economic Co-operation and Development
12
RWTH Aachen
12
Springer-Verlag GmbH
12
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
Europäische Kommission / Gemeinsame Forschungsstelle
11
Technische Universität Braunschweig
11
more ...
less ...
Published in...
All
Schriften zu Marketing und Handel
2
Strategisches Marketingmanagement
2
Challenges in public health
1
Europäische Hochschulschriften
1
PL Academic research
1
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Premium Price-Promotion : Spannungsfeld zwischen Absatzzielen und Markenwahrnehmung
Zöllner, Felix
-
2015
Persistent link: https://www.econbiz.de/10011281669
Saved in:
2
New normal and new rules about international trade, economics and marketing
Ayhan, Fatih
(
ed.
);
Darıcı, Burak
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012618053
Saved in:
3
Das Erfordernis einer Neubewertung der Medienwerbemärkte im deutschen und europäischen Kartellrecht : vor dem Hintergrund zunehmender Medienkonvergenz und crossmedialer Effekte bei...
Hoffmann, Sophie
-
2019
Persistent link: https://www.econbiz.de/10012105349
Saved in:
4
Differing outlook of contemporary advertising
Aydınlıoğlu, Ömer
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012136970
Saved in:
5
Digital transformation in business (theory/practice)
Bayrak Meydanoğlu, Ela Sibel
(
ed.
);
Öztürk, Riza
(
ed.
); …
-
Conference on Digital Transformation in Business <2019, …
-
2020
Persistent link: https://www.econbiz.de/10012216685
Saved in:
6
Advanced e-business research : international trends & issues
Böhm, Stephan
(
ed.
);
Quint, Werner
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011670299
Saved in:
7
Research methods and techniques in public relations and advertising
Aydın, Bayram Oğuz
(
ed.
);
Şahin, Emine
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10012036892
Saved in:
8
Health seeking behavior and out-of-pocket expenditure on chronic non-communicable diseases in Sub-Saharan Africa : the case of rural Malawi
Wang, Qun
-
2018
Persistent link: https://www.econbiz.de/10011843925
Saved in:
9
Mobile Marketing : eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten
Lange, Katharina
-
2017
Persistent link: https://www.econbiz.de/10011710364
Saved in:
10
Shopping Enjoyment : Determinanten, Auswirkungen und moderierende Effekte
Schuckmann, Eva
-
2015
Persistent link: https://www.econbiz.de/10011348029
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->