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Peter Lang GmbH
National Bureau of Economic Research
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New normal and new rules about international trade, economics and marketing
Ayhan, Fatih
(
ed.
);
Darıcı, Burak
(
ed.
); …
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2021
Persistent link: https://www.econbiz.de/10012618053
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2
Advanced e-business research : international trends & issues
Böhm, Stephan
(
ed.
);
Quint, Werner
(
ed.
); …
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2017
Persistent link: https://www.econbiz.de/10011670299
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3
Research methods and techniques in public relations and advertising
Aydın, Bayram Oğuz
(
ed.
);
Şahin, Emine
(
ed.
)
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2017
Persistent link: https://www.econbiz.de/10012036892
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Health seeking behavior and out-of-pocket expenditure on chronic non-communicable diseases in Sub-Saharan Africa : the case of rural Malawi
Wang, Qun
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2018
Persistent link: https://www.econbiz.de/10011843925
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Shopping Enjoyment : Determinanten, Auswirkungen und moderierende Effekte
Schuckmann, Eva
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2015
Persistent link: https://www.econbiz.de/10011348029
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6
Shopper behavior at the point of purchase : drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice
Schmidt, Toni
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2016
Persistent link: https://www.econbiz.de/10011459342
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7
Mobile Marketing : eine experimentelle Studie über den Einfluss von mobilen Verkaufsfördermaßnahmen auf die Einstellungsbildung und die Verhaltensabsichten
Lange, Katharina
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2017
Persistent link: https://www.econbiz.de/10011710364
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8
Das Erfordernis einer Neubewertung der Medienwerbemärkte im deutschen und europäischen Kartellrecht : vor dem Hintergrund zunehmender Medienkonvergenz und crossmedialer Effekte bei...
Hoffmann, Sophie
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2019
Persistent link: https://www.econbiz.de/10012105349
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Differing outlook of contemporary advertising
Aydınlıoğlu, Ömer
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012136970
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10
Digital transformation in business (theory/practice)
Bayrak Meydanoğlu, Ela Sibel
(
ed.
);
Öztürk, Riza
(
ed.
); …
-
Conference on Digital Transformation in Business <2019, …
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2020
Persistent link: https://www.econbiz.de/10012216685
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