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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788
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Gestaltung der intraorganisationalen Zusammenarbeit mithilfe von Social Software
Siegers, Jan - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10013446717
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Typologie zum lebenszyklusorientierten Management unternehmensinterner Communitys
Schwartz, Marcel - 2018 - 1. Auflage
Persistent link: https://www.econbiz.de/10013446739
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Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle - 2019
Persistent link: https://www.econbiz.de/10012231307
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A social capital perspective on open innovation ecosystems and platform governance
Leckel, Anja - 2021
Persistent link: https://www.econbiz.de/10012663769
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Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie - 2021
Persistent link: https://www.econbiz.de/10013260157
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Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl - 2016
Persistent link: https://www.econbiz.de/10011601152
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Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas - 2018
Persistent link: https://www.econbiz.de/10012049302
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Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C. - 2017
Persistent link: https://www.econbiz.de/10011639112