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~institution:"RWTH Aachen"
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Customer-Value-Management : di...
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Consumer behaviour
10
Konsumentenverhalten
10
Online retailing
8
Online-Handel
8
Electronic Shopping
6
Verbraucherverhalten
6
Deutschland
5
Germany
5
Beziehungsmarketing
3
Customer satisfaction
3
Electronic Commerce
3
Kundenzufriedenheit
3
Marketing management
3
Marketingmanagement
3
New product development
3
Produktentwicklung
3
Relationship marketing
3
Beschwerdemanagement
2
Brand equity
2
Complaint management
2
Corporate Social Responsibility
2
Customer service
2
Digitalisierung
2
Digitization
2
Firm performance
2
Handelsmarke
2
Internet marketing
2
Kaufentscheidung
2
Kaufverhalten
2
Kundenservice
2
Markenwert
2
Online-Marketing
2
Produktbewertung
2
Purchase decision
2
Reklamation
2
Unternehmenserfolg
2
1971-2013
1
2014-2018
1
Abteilung
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Thesis
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Aufsatzsammlung
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Graue Literatur
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Non-commercial literature
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Fallstudie
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English
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German
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Brettel, Malte
2
Aswege, Frederike von
1
Falk, Björn
1
Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Foege, Johann Nils
1
Gavilanes Rivadeneira, José Manuel
1
Giedziella, Felix Thomas
1
Grage, Katrin
1
Grüschow, Robert Maximilian
1
Hans, Malte
1
Hellemann, Niklas Jan
1
Herb, Christopher
1
Hütten, Antje Sarah Julia
1
Jagdhuber, Alexander
1
Kießling, Thomas Reinfried
1
Kindermann, Bastian
1
Lukner, Stefanie
1
Marx-Voß, Corina
1
Matthies, Henrik Bernd Karl
1
Peuker, Victoria
1
Piller, Thomas
1
Röger, Martin
1
Schellong, Daniel Andreas
1
Scheuffelen, Stefan C.
1
Seeger, Marie K.
1
Stradner, Michael Alexander
1
Vos, Anne
1
Wamsler, Stefan
1
Willmann, Daniel
1
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RWTH Aachen
Springer Fachmedien Wiesbaden
516
OECD
105
Verlag Dr. Kovač
78
Haufe-Lexware GmbH & Co. KG
53
National Bureau of Economic Research
51
Springer Gabler <Firma>
42
Gesellschaft zur Erforschung des Markenwesens
36
Verlag Franz Vahlen
36
Edward Elgar Publishing
35
European Conference of Ministers of Transport
35
American Marketing Association
31
IGI Global
31
World Bank
31
De Gruyter Oldenbourg
30
UNCTAD
30
Springer-Verlag GmbH
29
Europäische Kommission / Statistisches Amt
27
Organisation for Economic Co-operation and Development
26
Wiley-VCH
24
W. Kohlhammer GmbH
23
Nomos Verlagsgesellschaft
22
Europäische Kommission
21
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
21
Springer International Publishing
21
UVK Verlagsgesellschaft mbH
21
Books on Demand GmbH <Norderstedt>
20
Uni-Taschenbücher GmbH
20
Duncker & Humblot
19
Fördergesellschaft Marketing an der Universität Augsburg
19
Friedrich-Schiller-Universität Jena
18
Deutscher Dialogmarketing Verband
17
Erich-Schmidt-Verlag
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Technische Universität Braunschweig
16
Travel Industry Association of America
16
USA / Bureau of the Census
16
Bundesstelle für Außenhandelsinformation <Köln>
15
European Society for Opinion and Marketing Research
15
Deutsches Institut für Wirtschaftsforschung
14
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Edition Wissenschaft Apprimus
16
Apprimus Edition Wissenschaft
2
Edition Wissenschaft - Apprimus
2
Ergebnisse aus der Produktionstechnik
1
Fertigungsmesstechnik & Qualitätsmanagement
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
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ECONIS (ZBW)
27
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Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
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2
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
3
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander
-
2022
Persistent link: https://www.econbiz.de/10013260159
Saved in:
4
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
-
2019
Persistent link: https://www.econbiz.de/10012231300
Saved in:
5
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
-
2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
6
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
Saved in:
7
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
-
2016
Persistent link: https://www.econbiz.de/10011667618
Saved in:
8
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
9
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
10
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
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