Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
vorgelegt von Mag. Michael Alexander Stradner
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Stradner, Michael Alexander |
| Institutions: | RWTH Aachen (degree granting) |
| Publisher: |
[Aachen] : Edition Wissenschaft Apprimus |
| Subject: | Markenführung | Brand management | Markenwert | Brand equity | Markenimage | Brand image | Krisenmanagement | Crisis management | Markenpolitik | Markenbekanntheit |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 226 Seiten Diagramme 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2016 |
| Notes: | Literaturverzeichnis: Seite 75-84 Besteht aus Sonderdrucken von Kongressbeiträgen |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591190