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~institution:"RWTH Aachen"
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Consumer behaviour
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Brettel, Malte
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Flatten, Tessa
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RWTH Aachen
Springer Fachmedien Wiesbaden
472
Verlag Dr. Kovač
74
Haufe-Lexware GmbH & Co. KG
50
Springer Gabler <Firma>
40
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
34
Springer-Verlag GmbH
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De Gruyter Oldenbourg
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W. Kohlhammer GmbH
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Springer International Publishing
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UVK Verlagsgesellschaft mbH
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Duncker & Humblot
19
Uni-Taschenbücher GmbH
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Edward Elgar Publishing
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American Marketing Association
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Deutscher Dialogmarketing Verband
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Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
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Nomos Verlagsgesellschaft
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Bundesstelle für Außenhandelsinformation <Köln>
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Erich-Schmidt-Verlag
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Friedrich-Schiller-Universität Jena
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Fördergesellschaft Marketing an der Universität Augsburg
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OECD
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Technische Universität Braunschweig
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European Society for Opinion and Marketing Research
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Books on Demand GmbH <Norderstedt>
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Forschungsinstitut für Absatz und Handel <Sankt Gallen>
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
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Campus Verlag
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IGI Global
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Institut für Demoskopie Allensbach
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MITP Verlags-GmbH & Co. KG
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Zentralverband der Deutschen Werbewirtschaft
10
Gesellschaft für Innovatives Marketing
9
Helmut-Schmidt-Universität
9
NetLibrary, Inc
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Edition Wissenschaft Apprimus
15
Edition Wissenschaft - Apprimus
2
Apprimus Edition Wissenschaft
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
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ECONIS (ZBW)
25
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1
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
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2016
Persistent link: https://www.econbiz.de/10011591190
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2
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
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2016
Persistent link: https://www.econbiz.de/10011566090
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3
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
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4
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander
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2022
Persistent link: https://www.econbiz.de/10013260159
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5
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
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2019
Persistent link: https://www.econbiz.de/10012231300
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6
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
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2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
7
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
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2015
Persistent link: https://www.econbiz.de/10011625457
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8
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
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2016
Persistent link: https://www.econbiz.de/10011667618
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9
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
10
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
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