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ECONIS (ZBW)
37
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Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
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2016
Persistent link: https://www.econbiz.de/10011566090
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2
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
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2021
Persistent link: https://www.econbiz.de/10013260157
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3
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander
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2022
Persistent link: https://www.econbiz.de/10013260159
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4
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
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2019
Persistent link: https://www.econbiz.de/10012231300
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5
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
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2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
6
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
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2015
Persistent link: https://www.econbiz.de/10011625457
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7
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
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2016
Persistent link: https://www.econbiz.de/10011667618
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8
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
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2016
Persistent link: https://www.econbiz.de/10011601152
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9
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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10
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
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2016
Persistent link: https://www.econbiz.de/10011591190
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