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~institution:"RWTH Aachen"
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Consumer behaviour
10
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10
Online retailing
8
Online-Handel
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Electronic Shopping
6
Verbraucherverhalten
6
Deutschland
4
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Marketingmanagement
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Brand equity
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Complaint management
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Customer service
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Digitalisierung
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Digitization
2
Firm performance
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Handelsmarke
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Internet marketing
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Kaufentscheidung
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Kaufverhalten
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Kundenservice
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Management
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Markenwert
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New product development
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Online-Marketing
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Produktentwicklung
2
Purchase decision
2
Reklamation
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Relationship marketing
2
System Dynamics
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System dynamics
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Unternehmenserfolg
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1971-2013
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Brettel, Malte
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Aswege, Frederike von
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Deutrich, Nicole Maria
1
Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Foege, Johann Nils
1
Gavilanes Rivadeneira, José Manuel
1
Giedziella, Felix Thomas
1
Grage, Katrin
1
Grüschow, Robert Maximilian
1
Hans, Malte
1
Hellemann, Niklas Jan
1
Herb, Christopher
1
Hütten, Antje Sarah Julia
1
Jagdhuber, Alexander
1
Kießling, Thomas Reinfried
1
Kindermann, Bastian
1
Lukner, Stefanie
1
Marx-Voß, Corina
1
Matthies, Henrik Bernd Karl
1
Pakmor, Wolfgang
1
Peuker, Victoria
1
Piller, Thomas
1
Röger, Martin
1
Schellong, Daniel Andreas
1
Scheuffelen, Stefan C.
1
Seeger, Marie K.
1
Stradner, Michael Alexander
1
Vos, Anne
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Wamsler, Stefan
1
Willmann, Daniel
1
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RWTH Aachen
Springer Fachmedien Wiesbaden
659
Verlag Dr. Kovač
100
Université Paris-Dauphine (Paris IX)
96
Edward Elgar Publishing
84
National Bureau of Economic Research
77
American Marketing Association
74
OECD
74
Verlag Franz Vahlen
71
Springer-Verlag GmbH
70
De Gruyter Oldenbourg
69
Haufe-Lexware GmbH & Co. KG
69
IGI Global
65
Varazdin Development and Entrepreneurship Agency
65
Springer Gabler <Firma>
63
HAL
57
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
55
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
50
World Bank Group
50
Books on Demand GmbH <Norderstedt>
46
W. Kohlhammer GmbH
43
Harvard Graduate School of Business Administration
39
Springer International Publishing
36
Gesellschaft zur Erforschung des Markenwesens
35
Wiley-VCH
33
UVK Verlagsgesellschaft mbH
32
Nomos Verlagsgesellschaft
30
eSocialSciences
30
Cornell - Center for Advanced Human Resource Studies
29
ToKnowPress
29
Uni-Taschenbücher GmbH
29
Campus Verlag
28
Peter Lang GmbH
28
Erich-Schmidt-Verlag <Berlin>
27
European Society for Opinion and Marketing Research
27
Faculté des sciences de l'administration, Université Laval
26
Fördergesellschaft Marketing an der Universität Augsburg
26
Sveučilište Sjever
26
American Management Association
24
Bertelsmann Stiftung
24
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Edition Wissenschaft Apprimus
15
Apprimus Edition Wissenschaft
2
Edition Wissenschaft - Apprimus
2
Editions Wissenschaft Apprimus
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
ibp – Schriftenreihe des Lehrstuhls und Instituts für Baubetrieb und Projektmanagement
1
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ECONIS (ZBW)
28
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1
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
Saved in:
2
Myopic marketing and R&D
management
in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
-
2017
Persistent link: https://www.econbiz.de/10011639141
Saved in:
3
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
4
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
5
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander
-
2022
Persistent link: https://www.econbiz.de/10013260159
Saved in:
6
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
-
2019
Persistent link: https://www.econbiz.de/10012231300
Saved in:
7
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
-
2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
8
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
-
2016
Persistent link: https://www.econbiz.de/10011667618
Saved in:
9
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
10
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
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