Business marketing management : B2B
Michael D. Hutt ; Thomas W. Speh
| Year of publication: |
2010 ; 10. ed., internat. student ed.
|
|---|---|
| Authors: | Hutt, Michael D. ; Speh, Thomas W. |
| Publisher: |
Mason, Ohio : Thomson South-Western |
| Subject: | Marketingmanagement | Business-to-Business-Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXXIII, 634 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-324-58167-X ; 978-0-324-58167-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004931632