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A Seat at the table : how top...
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Consumer behaviour
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Markenwert
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Brettel, Malte
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Aswege, Frederike von
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Falk, Björn
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Feuß, Sebastian Dominik
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Flatten, Tessa
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Gavilanes Rivadeneira, José Manuel
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Grage, Katrin
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Strauß, Patricia
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Vierschilling, Sebastian Patrick
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Vos, Anne
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RWTH Aachen
Springer Fachmedien Wiesbaden
527
Verlag Dr. Kovač
89
Haufe-Lexware GmbH & Co. KG
57
Springer Gabler <Firma>
45
American Marketing Association
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Verlag Franz Vahlen
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Gesellschaft zur Erforschung des Markenwesens
36
Springer-Verlag GmbH
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Books on Demand GmbH <Norderstedt>
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OECD
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UVK Verlagsgesellschaft mbH
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Springer International Publishing
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Nomos Verlagsgesellschaft
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Duncker & Humblot
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Friedrich-Schiller-Universität Jena
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Uni-Taschenbücher GmbH
19
Erich-Schmidt-Verlag
18
Fördergesellschaft Marketing an der Universität Augsburg
18
Deutscher Dialogmarketing Verband
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
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Technische Universität Braunschweig
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Bundesstelle für Außenhandelsinformation <Köln>
15
Campus Verlag
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European Society for Opinion and Marketing Research
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Forschungsinstitut für Absatz und Handel <Sankt Gallen>
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Universität Mannheim
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Harvard Graduate School of Business Administration
11
Helmut-Schmidt-Universität
11
Shaker Verlag
11
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Gottfried Wilhelm Leibniz Universität Hannover
10
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Edition Wissenschaft Apprimus
18
Apprimus Edition Wissenschaft
2
Edition Wissenschaft - Apprimus
2
Ergebnisse aus der Produktionstechnik
2
Fertigungsmesstechnik & Qualitätsmanagement
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
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ECONIS (ZBW)
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Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
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2016
Persistent link: https://www.econbiz.de/10011566090
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2
Understanding retailer payment transaction costs in B2C E-commerce
Grüschow, Robert Maximilian
-
2017
Persistent link: https://www.econbiz.de/10011705390
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3
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
4
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander
-
2022
Persistent link: https://www.econbiz.de/10013260159
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5
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
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2019
Persistent link: https://www.econbiz.de/10012231300
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6
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
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2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
7
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
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8
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
-
2016
Persistent link: https://www.econbiz.de/10011667618
Saved in:
9
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
10
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
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