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Consumer behaviour
10
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10
Online retailing
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Online-Handel
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Electronic Shopping
6
Verbraucherverhalten
6
Deutschland
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Beziehungsmarketing
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Brand equity
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Markenwert
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New product development
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Online-Marketing
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Produktentwicklung
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Purchase decision
2
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Relationship marketing
2
Risikomanagement
2
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Brettel, Malte
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Aswege, Frederike von
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Dassen-Housen, Petra
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Feuß, Sebastian Dominik
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Flatten, Tessa
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Foege, Johann Nils
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Gavilanes Rivadeneira, José Manuel
1
Giedziella, Felix Thomas
1
Grage, Katrin
1
Grüschow, Robert Maximilian
1
Hans, Malte
1
Hellemann, Niklas Jan
1
Herb, Christopher
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Hütten, Antje Sarah Julia
1
Jagdhuber, Alexander
1
Kießling, Thomas Reinfried
1
Kindermann, Bastian
1
Lukner, Stefanie
1
Marx-Voß, Corina
1
Matthies, Henrik Bernd Karl
1
Peuker, Victoria
1
Piller, Thomas
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Röger, Martin
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Schellong, Daniel Andreas
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Scheuffelen, Stefan C.
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Seeger, Marie K.
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Stradner, Michael Alexander
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Strunz, Alexander Rudolf
1
Stäbe, Lars
1
Vos, Anne
1
Wamsler, Stefan
1
Willmann, Daniel
1
Witthohn, Carsten
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RWTH Aachen
Springer Fachmedien Wiesbaden
529
National Bureau of Economic Research
371
OECD
244
Edward Elgar Publishing
168
World Bank
98
IGI Global
82
Verlag Dr. Kovač
80
American Marketing Association
74
Weltbank
54
Haufe-Lexware GmbH & Co. KG
53
Organisation for Economic Co-operation and Development
48
Springer Gabler <Firma>
42
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
35
Springer-Verlag GmbH
34
UNCTAD
33
De Gruyter Oldenbourg
31
Springer International Publishing
31
Books on Demand GmbH <Norderstedt>
30
International Monetary Fund
30
World Bank Group
28
European Society for Opinion and Marketing Research
27
Internationales Arbeitsamt
27
Fördergesellschaft Marketing an der Universität Augsburg
26
Nomos Verlagsgesellschaft
26
W. Kohlhammer GmbH
26
Weltwirtschaftsforum
26
Europäische Kommission
25
Wiley-VCH
25
Campus Verlag
24
World Trade Organization
24
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
23
Friedrich-Schiller-Universität Jena
23
Institute for International Economics <Washington, DC>
23
UVK Verlagsgesellschaft mbH
23
NetLibrary, Inc
22
Trilaterale Kommission
22
Uni-Taschenbücher GmbH
22
Duncker & Humblot
21
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Edition Wissenschaft Apprimus
18
Apprimus Edition Wissenschaft
2
Edition Wissenschaft - Apprimus
2
Aachener Reihe Mensch und Technik
1
Ergebnisse aus der Produktionstechnik
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
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ECONIS (ZBW)
30
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The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
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2
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
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2017
Persistent link: https://www.econbiz.de/10011639141
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3
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
4
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
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5
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander
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2022
Persistent link: https://www.econbiz.de/10013260159
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6
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
-
2019
Persistent link: https://www.econbiz.de/10012231300
Saved in:
7
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
-
2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
8
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
-
2016
Persistent link: https://www.econbiz.de/10011667618
Saved in:
9
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
10
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
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