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Consumer behaviour
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ECONIS (ZBW)
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What are the drivers, faciliators, and hindrances of business model innovation? : exploring individual and organizational antecedents of BMI
Minski, Damian Michal
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2021
Persistent link: https://www.econbiz.de/10013260156
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Why do people invest into equity crowdfunding? : toward a better understanding of underlying individual-level antecedents of investment behavior
Fredershausen, Anna-Christina
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2019
Persistent link: https://www.econbiz.de/10012231301
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3
Sharing is daring : the role of trust and personality as antecedents for participation in the sharing economy
Niebuhr, Christian
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2019
Persistent link: https://www.econbiz.de/10012209270
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4
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
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2021
Persistent link: https://www.econbiz.de/10013260157
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5
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
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2016
Persistent link: https://www.econbiz.de/10011601152
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6
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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7
Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin
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2017
Persistent link: https://www.econbiz.de/10011879863
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8
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
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2018
Persistent link: https://www.econbiz.de/10012049302
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9
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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10
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
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2021
Persistent link: https://www.econbiz.de/10012598486
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