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Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
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2021
Persistent link: https://www.econbiz.de/10013260157
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Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
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2021
Persistent link: https://www.econbiz.de/10012598486
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