Influence of brand differential on motivation to conform and manufacturer versus store brand purchase intention
Year of publication: |
2014
|
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Authors: | Tran, Ellie ; Balas, Ayse N. ; Shao, Chris Y. ; Dubinsky, Alan J. ; Jackson, Larry |
Published in: |
International Journal of Business Science & Applied Management (IJBSAM). - s.l. : International Journal of Business Science & Applied Management, ISSN 1753-0296. - Vol. 9.2014, 1, p. 13-23
|
Publisher: |
s.l. : International Journal of Business Science & Applied Management |
Subject: | manufacturer brand | store brand | brand differential | motivation to conform |
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