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Consumer behaviour
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ECONIS (ZBW)
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On the path to Industry 4.0 : an empirical analysis of the performance effects and antecedents of digital technology adoption in manufacturing
Brune, Nicolas
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2021
Persistent link: https://www.econbiz.de/10012598496
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Essays on the international market diffusion of electric vehicles : an assessment of government incentives
Fluchs, Sarah
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2020
Persistent link: https://www.econbiz.de/10012255498
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3
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
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2021
Persistent link: https://www.econbiz.de/10013260157
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4
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
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2016
Persistent link: https://www.econbiz.de/10011601152
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5
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
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2016
Persistent link: https://www.econbiz.de/10011686788
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6
Verkaufsförderung mit Zweitplatzierungen : eine Untersuchung des Konsumentenverhaltens bei verwendungszweckorientierten Zweitplatzierungen
Röger, Martin
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2017
Persistent link: https://www.econbiz.de/10011879863
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7
Exploring online consumer shopping type behavior using big data clickstream information
Schellong, Daniel Andreas
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2018
Persistent link: https://www.econbiz.de/10012049302
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8
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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9
Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
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2017
Persistent link: https://www.econbiz.de/10011705406
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10
Investigating customer characteristics as drivers of private label choice in fashion e-commerce
Grage, Katrin
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2021
Persistent link: https://www.econbiz.de/10012598486
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