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Consumer behaviour
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Brettel, Malte
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Flatten, Tessa
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Droege, Bardo
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Feuß, Sebastian Dominik
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Foege, Johann Nils
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Giedziella, Felix Thomas
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Grage, Katrin
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Hans, Malte
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Morava, Nuri
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Thomes, Paul
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RWTH Aachen
Springer Fachmedien Wiesbaden
705
Verlag Dr. Kovač
113
Haufe-Lexware GmbH & Co. KG
80
National Bureau of Economic Research
75
Edward Elgar Publishing
70
Springer-Verlag GmbH
68
IGI Global
63
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48
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
47
Springer Gabler <Firma>
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39
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30
UVK Verlagsgesellschaft mbH
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Uni-Taschenbücher GmbH
29
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Nomos Verlagsgesellschaft
28
Erich-Schmidt-Verlag
24
American Marketing Association
23
Helmut-Schmidt-Universität
22
Duncker & Humblot
20
NetLibrary, Inc
20
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17
Friedrich-Schiller-Universität Jena
17
Fördergesellschaft Marketing an der Universität Augsburg
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Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Technische Universität Braunschweig
16
Walter de Gruyter GmbH & Co. KG
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Eric Cuvillier <Firma>
15
European Society for Opinion and Marketing Research
15
Gesellschaft für Konsum-, Markt- und Absatzforschung
15
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Edition Wissenschaft Apprimus
21
Edition Wissenschaft - Apprimus
4
Aachener Studien zur Wirtschafts- und Sozial- und Technologiegeschichte
1
Apprimus Edition Wissenschaft
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
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Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
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ECONIS (ZBW)
34
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Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
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2016
Persistent link: https://www.econbiz.de/10011591190
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2
Myopic marketing and R&D management in the context of corporate financing : an empirical investigation of manifestations and consequences
Willmann, Daniel
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2017
Persistent link: https://www.econbiz.de/10011639141
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3
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
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4
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
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5
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander
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2022
Persistent link: https://www.econbiz.de/10013260159
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6
Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
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2019
Persistent link: https://www.econbiz.de/10012231300
Saved in:
7
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
-
2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
8
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
-
2015
Persistent link: https://www.econbiz.de/10011625457
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9
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
-
2016
Persistent link: https://www.econbiz.de/10011667618
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10
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
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2016
Persistent link: https://www.econbiz.de/10011601152
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