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Marktforschung : methodische G...
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Consumer behaviour
10
Konsumentenverhalten
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Online retailing
8
Online-Handel
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Electronic Shopping
6
Verbraucherverhalten
6
Deutschland
4
Germany
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Customer satisfaction
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Electronic Commerce
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Kundenzufriedenheit
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Beschwerdemanagement
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Brand equity
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Complaint management
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Corporate Social Responsibility
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Customer service
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Digitalisierung
2
Digitization
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Handelsmarke
2
Internet marketing
2
Kaufentscheidung
2
Kaufverhalten
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Kundenservice
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Markenwert
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Marketing management
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Marketingmanagement
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New product development
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Online-Marketing
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Produktentwicklung
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Purchase decision
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1971-2013
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2014-2018
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Abteilung
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Allocation
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Allokation
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Anlaufmanagement
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Bekleidungsindustrie
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Betriebliche Wertschöpfung
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English
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German
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Brettel, Malte
2
Aswege, Frederike von
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Feuß, Sebastian Dominik
1
Flatten, Tessa
1
Foege, Johann Nils
1
Gavilanes Rivadeneira, José Manuel
1
Giedziella, Felix Thomas
1
Grage, Katrin
1
Grüschow, Robert Maximilian
1
Hans, Malte
1
Hellemann, Niklas Jan
1
Herb, Christopher
1
Hütten, Antje Sarah Julia
1
Jagdhuber, Alexander
1
Kießling, Thomas Reinfried
1
Kindermann, Bastian
1
Lukner, Stefanie
1
Marx-Voß, Corina
1
Matthies, Henrik Bernd Karl
1
Piller, Thomas
1
Röger, Martin
1
Schellong, Daniel Andreas
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Scheuffelen, Stefan C.
1
Seeger, Marie K.
1
Stradner, Michael Alexander
1
Vos, Anne
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Wamsler, Stefan
1
Willmann, Daniel
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RWTH Aachen
Springer Fachmedien Wiesbaden
473
Verlag Dr. Kovač
76
Institut für Demoskopie Allensbach
69
American Marketing Association
64
European Society for Opinion and Marketing Research
63
European Productivity Agency
62
Haufe-Lexware GmbH & Co. KG
50
Springer Gabler <Firma>
40
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
34
Gesellschaft für Konsum-, Markt- und Absatzforschung
31
Springer-Verlag GmbH
28
De Gruyter Oldenbourg
24
Springer International Publishing
22
Edward Elgar Publishing
21
W. Kohlhammer GmbH
21
Wiley-VCH
21
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
20
UVK Verlagsgesellschaft mbH
20
Duncker & Humblot
19
OECD
19
Uni-Taschenbücher GmbH
19
Deutscher Dialogmarketing Verband
17
Esomar
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Fördergesellschaft Marketing an der Universität Augsburg
16
Nomos Verlagsgesellschaft
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Erich-Schmidt-Verlag
15
Friedrich-Schiller-Universität Jena
15
Technische Universität Braunschweig
15
Books on Demand GmbH <Norderstedt>
14
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
Market Research Society
13
Campus Verlag
11
American Management Association
10
IGI Global
10
MITP Verlags-GmbH & Co. KG
10
Zentralverband der Deutschen Werbewirtschaft
10
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Edition Wissenschaft Apprimus
15
Edition Wissenschaft - Apprimus
2
Apprimus Edition Wissenschaft
1
Geographische Handelsforschung : Schriftenreihe des Arbeitskreises Geographische Handelsforschung in der Deutschen Gesellschaft für Geographie ...
1
Lehrstuhl für Wirtschaftswissenschaften für Ingenieure und Naturwissenschaftler
1
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ECONIS (ZBW)
25
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Essays on theory evolution, integration & translation in the digital age
Kindermann, Bastian
-
2019
Persistent link: https://www.econbiz.de/10012231300
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2
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
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3
Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie
-
2021
Persistent link: https://www.econbiz.de/10013260157
Saved in:
4
Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander
-
2022
Persistent link: https://www.econbiz.de/10013260159
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5
The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried
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2019
Persistent link: https://www.econbiz.de/10012231303
Saved in:
6
The marketing department's power : resource dependence perspectives on drivers, context factors, and organizational effects
Marx-Voß, Corina
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2015
Persistent link: https://www.econbiz.de/10011625457
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7
Essays in innovation, collaboration, and imitation : exploring value appropriation strategies in open innovation
Foege, Johann Nils
-
2016
Persistent link: https://www.econbiz.de/10011667618
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8
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
9
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
10
Brands in times of crisis and distinction : an empirical investigation into the effects of product-harm crisis, reputation rankings, and media coverage on brand equity
Stradner, Michael Alexander
-
2016
Persistent link: https://www.econbiz.de/10011591190
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