This book introduces a new selling method that is based on the fundamentals of solution-focus, a counseling approach originally developed and applied in psychotherapy. It describes the challenges that salespeople and their marketing organizations face today and why their current selling methods...

The Solution-Focused Approach developed by Steve de Shazer and Insoo Kim Berg has been well established across many areas of society. In this book, the practical uses of solution-focused work in companies and management are shown. By means of conceptual contributions, as well as many case...

Recently the transfer of the “solution-focused approach” developed by Steve de Shazer and Insoo Kim Berg into the field of management can be seen in many applications in HR-Management, leadership, team-management, marketing and sales and so on. But there are only few studies which...