An Analysis Regarding Descriptive Dimensions of Brand Equity
Year of publication: |
2007
|
---|---|
Authors: | MOISESCU, Ovidiu Ioan ; GICA, Oana Adriana |
Published in: |
Management and Marketing Journal. - Facultatea de Economie şi Administrarea Afacerilor, ISSN 1841-2416. - Vol. 5.2007, 1, p. 132-139
|
Publisher: |
Facultatea de Economie şi Administrarea Afacerilor |
Subject: | brand equity | core brand values |
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