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~institution:"Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde"
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Segmenting internet shoppers based on their web-usage-related lifestyle : a cross-cultural validation
Brengman, Malaika
;
Geuens, Maggie
;
Weijters, Bert
; …
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2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001924740
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Assessing the impact of offline URL avertising
Geuens, Maggie
;
Vantomme, Delphine
;
Goessaert, Geert
; …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001749314
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