Commentary on "Common method bias in marketing : causes, mechanisms, and procedural remedies"
Year of publication: |
2012
|
---|---|
Authors: | Baumgartner, Hans ; Weijters, Bert |
Other Persons: | MacKenzie, Scott B. (contributor) ; Podsakoff, Philip M. (contributor) |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 88.2012, 4, p. 563-566
|
Subject: | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method | Messung | Measurement | Einzelhandel | Retail trade |
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